Welcome!

Step 1: Visualizing your business and clients

Visualize the transformation you want to create for your clients - how do you want them to feel, what should they be able to do after working with you? Collect visuals to embody these ideas - create a physical or digital vision board.

Step 2: Word association

What words come to mind when you think about your mission, the problems you help your clients solve, and the kind of relationship you want to have with them? What do past clients say about working with you? Use the questions I cover in the video above to help with this. Notice any themes and jot these words down.

Step 3: Collecting inspiration

Collect inspiration on Pinterest or Instagram for any colors, images, phrases, or websites that speak to you. You’ll be getting templates and brand kits from us, so you can keep this process pretty loose (you don’t need to figure any of this out yourself), but this can help you collect your visual ideas in one spot.

Step 4: Brand photo shoot (optional but encouraged!)

Photos of you are a great way to make your website and brand feel high-end and custom, and they’re the perfect way to connect with customers, too. I highly recommend checking out our Brand Photo Shoot Guide for more information and to potentially plan a brand photo shoot for your website. Because photographers get busy, and if you’re shooting outside, weather can come into play, it’s a good idea to begin planning for this now.

Step 5: Domain name

If you already have a domain: In Week 1 of the course, we’ll be asking for some access to your domain so we can set up your new website accordingly. You’ll need to know who you purchased your domain from (sometimes called your "domain registrar") and be able to login to your account. We’ll provide instructions for how to give us the details we need. If you already have a website as well, we may ask for your login details for that or for you to grant us access, depending on your situation - so it’s a good idea to have those details handy, too!

If you don’t have a domain yet: It’s time to purchase your domain! Check out the tips I provide in the video. In terms of where to purchase your domain, I highly recommend Google Domains. They’re reasonably priced, reliable, secure, and very user-friendly. Please purchase your domain now. In Week 1 of the course, we’ll provide instructions for how to give us the details we need for accessing your account.